Retail Brand & Creative Strategy

Are you a visionary creative leader and brand powerhouse who believes financial services can, and should, produce culture-shaping, unforgettable creative work?

The SVP – Retail Brand, Creative & Experiential Strategy (C14) is a pivotal role designed for a creative brand superstar with impeccable taste, refined craft, and an uncompromising standard of excellence. Reporting directly to the Director (C15) of Retail Marketing Strategy & Market Activation, you will serve as the central Creative Subject Matter Expert (SME) and brand authority across Retail Banking & Citigold Marketing.

In this role, you will have the canvas, budget, and executive backing to challenge conventional category tropes and define how Citi shows up across consumer journeys / touchpoints. You will direct end-to-end creative platform activation, coach teams and agencies on authoring inspiring briefs, partner seamlessly with the Citi Wealth & enterprise brand teams and top-tier global agencies, and weave brand storytelling across physical and digital ecosystems. …